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“I illustrate my ideas, paint them, print them, and follow wherever my imagination takes me.”

The Fox in the Attic

Children’s products and crafts with unique watercolor illustrations
East Sussex, UK
  • Children’s Toys
  • Artwork
  • Crafts
Create Your Own
It all started in 2010 when I bought a sewing machine on a complete whim, and rediscovered my passion for embroidery. I made my first soft animal toy (a bunny) and a world of possibilities swiftly opened itself up to me; my ever-growing range of hand-made items began to include cats, foxes, dogs, pin-cushions, napkins, owls and even clouds! By 2011 I had begun selling my creations on Etsy, under the name The Fox In The Attic. I haven’t looked back since! My vision is to continue doing what I love while raising my two girls, working from home and building my business and brand.

My business is essentially me (with the occasional helper/husband/mother/friend) in my home studio, thinking up ideas based on nature, plants, animals and seasonal themes. I illustrate my ideas, paint them, print them, and follow wherever my imagination takes me. I turn my ideas eventually into physical objects like cushions, baby rattles, stuffed toys and greeting cards. I particularly love colour, fauna and flora and enjoy incorporating it into my designs for children’s toys and products. My main sources of inspiration are Victorian floral illustrations, and artists like William Morris, Frida Kahlo and Charles Voysey. My daughters also inspire me every day!

My products are all made and designed using my original watercolor illustrations, meaning that they share a theme and fit together with the same style and medium. I think it's equally important that my wrapping paper, business cards, gift tags, stickers and other packaging complement each other. However, it is very hard to find a company that does custom tissue paper in smaller amounts for affordable prices. The design I used for my noissue tissue paper is a selection of designs that are in my illustrations and prints, so I am incorporating my designs into my packaging as well! Showing off my wrapping paper on social media has helped spread the word that I offer something a little different and that the finishing touches really matter. People love feeling special and that they’ve bought something unique, and using custom gift wrapping does just that!