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Beth Owens

Beth specializes in eCommerce trends, sustainability for small businesses & the art of excellent branding. Her articles have been featured by the likes of Big Cartel, Vend, BigCommerce & RetailMinded.

Beth Owens

The Power of Offline Marketing: 5 Ways to Boost the Visibility of Your Business

As the online world gets increasingly busy, connecting with people offline helps brands build a meaningful relationship with customers. Here's five easy ways to do it.

How to Design Premium Packaging for Social Media

Packaging your products well leads to customer satisfaction and an aesthetically pleasing experience that they are more be inclined to share online. Here are our top tips for stretching your packaging a little bit further online.

Custom-Tailored Clothing: A New Era of Sustainable Fashion

We speak to the owners/designers of two custom-tailored clothing brands who are paving the way for a more sustainable approach to fashion. Anne Whiting of Anne James New York & Nathalie Neuilly of Dressarte Paris tell us all about the future of made-to-measure fashion in the age of eCommerce.

Subscription Box Packaging: The Design Guide

Packaging is hugely important in the world of subscription boxes, where the look and feel of the box matters just as much as its contents. We cover everything from sourcing, to designing your packaging, as well as the practical considerations to keep in mind. Let’s get started!

Color Psychology and Marketing: Does Color Really Affect Our Perceptions?

Can color really influence consumer perceptions? We're going to dispell the biggest myths on the topic - and whether or not color psychology should factor into your marketing strategy.

2020 Packaging Design Trends

It’s the start of a whole new year, so that means a forecast of the top packaging design trends for 2020!

Custom Printed Packaging: The Pantone and Color Spaces Guide

Most of us have heard of the Pantone Matching System, but how do color spaces actually work when it comes to custom-printed packaging? Our guide is here to help!

Staff Picks: Our Favorite noissue Packaging Designs of 2019

As the year draws to a close, we felt it was the opportune time to celebrate the creativity of our customer base. Check out the top noissue packaging picks of 2019 from our team!

How to Reduce Packaging Waste this Holiday Season

As much as we love the holiday season, it's responsible for a massive uptick in discarded packaging. We'll look at some great ways that your business can reduce packaging waste these holidays.

Shop Local: Your Guide to Small Business Saturday 2019

Black Friday and Cyber Monday might be the giants of the holiday season, but Small Business Saturday still attracts vast numbers of consumers to celebrate 'shopping local'. Our Small Business Saturday 2019 guide tells you everything you need to know.

How to Wrap a Gift: 7 Easy Gift Wrapping Ideas

Gift wrapping responsibilities during the holidays can give any of us anxiety - but not to worry! In this post, we will cover how to wrap 7 of the most common items and shapes to make sure that your products look shipshape.

6 Tips to Create a Holiday Gift Guide That Boosts Sales

Curating a holiday gift guide is a valuable strategy to attract and retain customers beyond the festive season. We give you our six top tips on how to create a gift guide that gives your brand a competitive edge!

5 Ways To Educate Customers About Sustainable Packaging

More and more businesses are adopting sustainable packaging solutions, which is a fantastic development! However, this will have a limited impact if you don't take the time to tell them about responsible disposal. In this how-to, we take a look at some fun ways that you can educate your customers.

How To Design the Perfect Christmas Unboxing For the Holiday Season

Retailers have a lot to gain by channeling a festive approach to their unboxing experiences at this time of year. It’s a highly visceral experience that makes your brand much more memorable - and goes a long way towards building brand loyalty!

What is the Best Solution for Plastic Free Packaging?

Plastic free packaging is increasingly in-demand by consumers. But how do businesses go about eliminating plastic from their design? We give you our top ideas for plastic-free packaging!

How to Create a Memorable Unboxing Experience with Branded Packaging

What is exactly is unboxing, and how does branded packaging help you to create a better customer experience as an eCommerce brand? Our in-depth guide covers everything you need to know to build a memorable unboxing experience.

Recommerce: The Latest Trends in Reselling Items Online

As concerns about sustainability become more widespread, this has created an entirely new secondary market for unwanted items: Recommerce. But what exactly is Recommerce, and what does this mean for conscious consumers?

How To Order Custom Stickers Online: Our Top 7 Design Tips

Designing custom packaging can feel like an intimidating process, so why not start small? Custom stickers are a low-cost way to raise brand awareness and give your packaging a personal twist. We share our top 7 tips for designing some kick-ass custom stickers for your business!

Seasonal Packaging for Small Businesses Guide

Seasonal packaging presents many opportunities for brands to capitalize on busy times in the retail calendar. It's a well-known tactic by global brands, but what about small businesses? A packaging refresh can definitely attract customers and spread brand recognition - if you play your cards right!

What is GSM? Paper Weight and Custom Tissue Printing Explained

GSM or 'Grams per Square Meter' is a unit for measuring paper weight. But how should it factor into your decision-making when ordering paper products? In this how-to, we give you the low-down on GSM and how you can make it work to your brand's advantage when ordering noissue tissue!

Custom Tape: Another Solution for Low-Cost Custom Packaging

A plain shipping box is a huge missed branding opportunity in eCommerce. With the release of noissue's custom packing tape, businesses of every size have the opportunity to liven up their external packaging at a low cost!

3 Eco-friendly Initiatives For Sustainable Cosmetics Packaging

Clean beauty is an industry whose demand just keeps growing, but are eco-friendly packaging solutions keeping pace? We take a deep dive into the world of sustainable skincare and beauty, and look at what sustainable cosmetics packaging initiatives are available to businesses.

MOQ Meaning and Why Minimums Are Relevant for Custom Packaging

MOQs (Minimum Order Quantities) are at the center of any decision to source custom packaging. In this How-To we will be talking about how MOQs work, and more importantly, how your business can benefit from them!

The Benefits of Using Custom Tissue Paper for Your Business

Custom tissue paper is a fantastic packaging solution for small businesses, but it offers far more benefits than this!

How To Dispose of Your Compostable Mailer

Just received your online order in a noissue compostable mailer? No problem! Here is our step-by-step guide on how to dispose of it.

Holiday Packaging Design Trends for the 2019 Season

With the holiday season just a few pages away in the calendar, now is the time to start thinking about your holiday packaging design! To help provide you with some inspiration, we've rounded up the top packaging design trends for the 2019 holiday season!

4 Tips For Success at Your First Trade Show

For first-time exhibitors, an upcoming trade show can be pretty nerve-racking! Katie Hunt from Proof to Product has given us her top tips for finding success at for your first trade show.

The 4 Things You Need to Create a Phenomenal Unboxing Experience

A great unboxing experience is a massive branding asset, but many small businesses struggle with how to incorporate it into their order fulfillment process. We discuss the key elements of a memorable unboxing, and how you can make the most of them!